storytelling
Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Sometimes creativity really can be child's play
How producing a kids' book gave a pair of creatives a new lease of life.
From noise to nuance, the power of 'quiet storytelling' in advertising
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.
Campaign Crash Course: How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Brand story in the age of experience
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
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