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Marketers shouldn’t fear the accountability brought by data
If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?
AI for ROI: Taking the first steps into a new era of digital experience
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
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The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
Back to basics: Measuring marketing ROI for your campaigns
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
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