Advertising
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
Creative Minds: Eunjeong Shin's literary love story with advertising
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
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Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
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Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Apple's 'Crush' ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
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Don’t let your AI investment for advertising fall flat
AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Move and win roundup: Week of May 6, 2024
Vero, DoubleVerify, Havas, BBH, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, BBDO and more, in our weekly collection of people moves and account news.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
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