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Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
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The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.
Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.